Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
This book scales back to the essence of what we as people are about and encourages us to take it into the world and allow it to impact our work, our relationships, and our dreams. There are no easy fixes or quick success, there is only the why.
author of The Leaky Funnel
although i found his repetition a bit annoying, I understand why he did this and found this to be a better learning experience as a result
certainly in my top 10
In fact, after reading the book , I resigned from a job of 11 years and found new opportunities more aligned to my why. I am so much happier !
I have been looking for a very long time for ways that I can explain my feelings for my business. I started this book on Saturday morning and now I am putting it down Sunday morning. I have never been so compelled to binge read any other book in my entire life. this book has allowed me the ability to explain the feelings that I have for my work and for my clients and more importantly my staff. I would highly recommend this book to anyone that is having trouble getting off the ground with their passion and their business.
A film maker and business owner, in Hawke's Bay New Zealand. On a constant search for knowledge.
if more people read this our businesses would all have something unique about them! Instead there is a sea of business that all do the same thing and all push widgets out the door for the lowest price
Simon Sinek should be the official narrator for every audible book. He inspire a 100%!
A must listen book! Thanks again Simon!
"Now I remember WHY?"
This book comes from a place of purity. Thank you Simon! I know my why?
Bons argumentos, boa narrativa e muito bem narrado.
Simon Sinek nos mostra o verdadeiro motivo pelo qual empresas seguem em frente e mantém seu público fiel e porque outras não.
Porque seguimos e acreditamos em determinados líderes.
O círculo dourado é uma boa teoria de como nosso cérebro funciona e faz todo sentido.
Great book with great information. Just feel like it's just a bunch of examples of the same thing over and over ahem. Book could have been shorter. But still great.
I agree totally, and I wake up everyday with the why in my mind to drive me push even hard.
"The mos insightful knowledge"
Simon is majestic in his presentation communicating with clarity and taking all of us into a self discovery journey to find our believe to inspire others. A million thanks
"What an eye Opener. Powerful & Life Changing"
what a great concept and it has constantly question and asking WHY in my business. very powerful stuff!
"The secret of engagement"
This is a masterpiece, explaining the underlying psychology of how we can truly engage others. Highly recommend it for business entrepreneurs as well as others who would like to make a difference albeit even in a small way to the world we live in.
"The context is priceless but"
This book is a must listen for all entrepreneurs and visionary WHY types, but it is hard to get the point first time you listen to each chapter!
I don't know why but this is the only book I became forced to listen every chapter twice a day; fresh listen on my commute to office and second time just after dinner.
Find your way of listening in depth and don't question your conscience this book is a tough one.
"Simon l, I expected more, a lot more"
It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
"Great content on bad quality audio"
There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter
"worth the listening but not the best out there"
I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points
"A Stunning Simple Concept Lost in Todays World"
Life Changing Simplicity
The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.
I always enjoy listening to books more than reading them
If i could of done then yes
Take this concept and introduce it to your company / school / organisation, you will be classed a hero!
Awesome book. But what would you expect from simon. Love his. Ted talks. Powerful message.
Very interesting and inspiring book! Well worth buying and sharring the inspiration. Reveals clearly Why we do what we do.
Will reconnect to my why and from now always start with my why when talking to others about my business and my goals. Thank you. I got a tremendous value from this audio book.
"must read for every business owner"
Excellent book that is so much more than a list of marketing ideas, it examines why a business thrives or fails. Looking forward to implementing the why in my own business.
"Good reset to focus on what really matters"
Excellent reset to get you focused on what really counts in business - and life.
I'd say it's one of my favourites, in the top 5 for sure.
It's quite different to other non-fiction books I've read or listened to so far. So I can't really compare.... However I love it and would love to read more like it.
His passion for his book
Because without it you'll get nowhere
Very inspirational and informative. A must-read for any entrepreneur and business owner/CEO.
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