Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
This book scales back to the essence of what we as people are about and encourages us to take it into the world and allow it to impact our work, our relationships, and our dreams. There are no easy fixes or quick success, there is only the why.
I have been looking for a very long time for ways that I can explain my feelings for my business. I started this book on Saturday morning and now I am putting it down Sunday morning. I have never been so compelled to binge read any other book in my entire life. this book has allowed me the ability to explain the feelings that I have for my work and for my clients and more importantly my staff. I would highly recommend this book to anyone that is having trouble getting off the ground with their passion and their business.
A film maker and business owner, in Hawke's Bay New Zealand. On a constant search for knowledge.
if more people read this our businesses would all have something unique about them! Instead there is a sea of business that all do the same thing and all push widgets out the door for the lowest price
Such a straightforward concept, with the potential for dramatic results.
The book can seem a little repetitive, but in reality it is just looking at this one key concept from all angles.
The self narration is not as polished as other books, Sinek however adds his energy and emphasis to the reading.
I'd like to leave you with my favorite quote from this book:
"Achievement comes when you pursue and attain what you want. Success comes when you are clear in pursuit of WHY you want it. The former is motivated by tangible factors while latter is something deeper in the brain where we lack the capacity to put feelings into words."
full of real life anecdotes this book offers one of the most honest and insightful discussions about what is success and how it applies to every individual. This book needs to be an essential part of every personal and business library collection. Thankyou for living your why Simon
Great book with great information. Just feel like it's just a bunch of examples of the same thing over and over ahem. Book could have been shorter. But still great.
I agree totally, and I wake up everyday with the why in my mind to drive me push even hard.
"The mos insightful knowledge"
Simon is majestic in his presentation communicating with clarity and taking all of us into a self discovery journey to find our believe to inspire others. A million thanks
"What an eye Opener. Powerful & Life Changing"
what a great concept and it has constantly question and asking WHY in my business. very powerful stuff!
"The secret of engagement"
This is a masterpiece, explaining the underlying psychology of how we can truly engage others. Highly recommend it for business entrepreneurs as well as others who would like to make a difference albeit even in a small way to the world we live in.
"The context is priceless but"
This book is a must listen for all entrepreneurs and visionary WHY types, but it is hard to get the point first time you listen to each chapter!
I don't know why but this is the only book I became forced to listen every chapter twice a day; fresh listen on my commute to office and second time just after dinner.
Find your way of listening in depth and don't question your conscience this book is a tough one.
"Simon l, I expected more, a lot more"
It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
"A Stunning Simple Concept Lost in Todays World"
Life Changing Simplicity
The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.
I always enjoy listening to books more than reading them
If i could of done then yes
Take this concept and introduce it to your company / school / organisation, you will be classed a hero!
Awesome book. But what would you expect from simon. Love his. Ted talks. Powerful message.
"Good reset to focus on what really matters"
Excellent reset to get you focused on what really counts in business - and life.
I'd say it's one of my favourites, in the top 5 for sure.
It's quite different to other non-fiction books I've read or listened to so far. So I can't really compare.... However I love it and would love to read more like it.
His passion for his book
Because without it you'll get nowhere
Very inspirational and informative. A must-read for any entrepreneur and business owner/CEO.
not bad some good points and pretty clearly put out
also he has a good easy personality so it makes it easy to listen to and absorb without being overly cheesy
"boring and repetitive"
I personally found this book boring rather than thought provoking. I'm pleased it was only £2 in the daily deal. one to avoid...
"The Real Game Changer"
Simon Sinek has a genius and he is listening to it. l love this book. Simon births again and again the truth that really permeates our lives lives.
The argument for why is expounded in this volume. This has been a great buy for me.
This book is the real game changer at least for me.
But so effective - an inspirational read packed with stuff I can and will apply today.
"Devoid of useful content"
Just waffles on about the principle of starting with why then repeats over and over without really providing any more value
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.