Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
This book scales back to the essence of what we as people are about and encourages us to take it into the world and allow it to impact our work, our relationships, and our dreams. There are no easy fixes or quick success, there is only the why.
This was an amazing book, I lead a team of consultants and have found so much gold to inject into the way I communicate with and build relationships with my team.
Invaluable. Also, I could listen to Simon talk all day, the man is a dream boat 😍
This book explains why so many people I talk to on a day to day basis are going through the motions and working for the sake of just making money. Sinek gives many examples from both ends of the spectrum - those companies just interested in making a profit, and then those with a strong sense of identity for why they do what they do. Great life lessons.
Perhaps if the author spoke about more than Apple, South West Airlines and Martin Luther King, it might have added weight to his argument.
The idea of starting with why is a good one, but it warranted a TED talk, not a whole book.
I highly recommend this book to everyone, not only business owners. The principles are extremely relevant to everyday life.
Take the time to read/listen to this book, you won't regret it.
author of The Leaky Funnel
although i found his repetition a bit annoying, I understand why he did this and found this to be a better learning experience as a result
certainly in my top 10
"Answering the most crucial question"
I really loved this, never heard anything like this in Business. This is a real life changer.
In one sentence: You would be an absolute fool not to read this great book!
"One of the books that I really ADMIRE "
Loved it. It's beyond AMAZING, it changes the perspective of my thinking and inspired me as well.
What the autor teach you through the 14 chapters is just something you must know.
The whole book is really insightfull. There is a chapter in the end where he talks about what it has ment for him, very inspiring!
"learn to ask questions with yourself that's"
important to achieve a great success.. all the best and a great year ahead 2017
"Start with Why?"
This book came at the perfect time for me. It validated why I do what I do, however some real things that I need to work on. This is one of the best books I have 'read'. In fact having Simon read it adds so much authenticity and you can feel the passion in his voice. Brilliant
"Great idea - too long"
I liked the concept of start with why but the book seems to be too long and dabbling into various examples which were not so interested. Also, narration was very plain and at times not really bringing out the key messages author wanted to convey.
I am fan of Simon for his insights but book was not up to my expectation
"Inspirational and clear."
This is one of those books that have the power to change the way you think and therefore, your atitude towards yourself and the world. Well read by the author.
Simon Sinek should be the official narrator for every audible book. He inspire a 100%!
A must listen book! Thanks again Simon!
"Devoid of useful content"
Just waffles on about the principle of starting with why then repeats over and over without really providing any more value
"Simon l, I expected more, a lot more"
It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
"worth the listening but not the best out there"
I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points
"Great content on bad quality audio"
There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter
"A Stunning Simple Concept Lost in Todays World"
Life Changing Simplicity
The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.
I always enjoy listening to books more than reading them
If i could of done then yes
Take this concept and introduce it to your company / school / organisation, you will be classed a hero!
Awesome book. But what would you expect from simon. Love his. Ted talks. Powerful message.
The reason behind understanding "why" your business exists is thoroughly explained. The examples demonstrate the concept, however I would have preferred a variety of examples rather than hearing mostly about Apple. I also thought there was repetition through the book. Although I would still recommend reading as there are great lessons to be learnt.
"V. Inspiring and insightful. Highly recommended"
Some times a bit repetitive but core message is incredibly powerful and actionable. I have personally recommended this book to my friends and recommend it to you too
"great book but over repeats the same info"
was a great concept and I will take quite a bit away from this book, however the constant praising of Steve Jobs and apple as an example of what great leaders can do without a single mention of someone like Elon Musk who is also changing the world or Richard Branson who leads in a similar way to Jobs is a bit much.
"Amazing! Way good Beyond expectations."
Very well narrated fantastic story and a lot of analysis with conviction. I would recommend it to all
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