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  • Social Media Explained

  • Untangling the World's Most Misunderstood Business Trend
  • By: Mark W. Schaefer
  • Narrated by: Mark W. Schaefer
  • Length: 4 hrs and 49 mins
  • 4.3 out of 5 stars (6 ratings)

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Social Media Explained cover art

Social Media Explained

By: Mark W. Schaefer
Narrated by: Mark W. Schaefer
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Publisher's Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
    • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer
    Marketing Social Media E-Commerce
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    Profile Image for L. Bradley

    Social media - the why's and wherefore's

    For a new start up business in social media marketing this perfectly hits the sweetspot!

    Years of experience combined with up to the minute information really helps you swim through the complicated, mind stretching, ever changing world you have decided to dive into!

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    Profile Image for S Hall

    Must read for any small business owner

    This book was insightful with the last section being the most impactful for me. A definite read for any serious small business owner

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    Profile Image for drew

    not my cup of tea.

    This is more of a ideas/theory book than the manual/deep dive/inner workings type of book I was looking for

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