The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.
You will learn:
The five fundamental social-media strategies
©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer
For a new start up business in social media marketing this perfectly hits the sweetspot!
Years of experience combined with up to the minute information really helps you swim through the complicated, mind stretching, ever changing world you have decided to dive into!
"Want a great overview of social media? This is it!"
I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.
"Excellent and informative"
it is worth listening to a few times, very rich content worth great detail across many platforms. easy to listen too as well.
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