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Raise the Bar Audiobook

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

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Publisher's Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.

What Members Say

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  • Bonnie
    SoFla
    4/03/15
    Overall
    Performance
    Story
    "Wish Jon was the narrator!!"

    I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

    5 of 5 people found this review helpful
  • Steven L. Taylor
    Toronto, ON Canada
    19/08/15
    Overall
    Performance
    Story
    "Must read for all bar & restaurant owners"

    Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.

    2 of 2 people found this review helpful
  • ~Beloved~
    Auburn, CA
    3/04/15
    Overall
    Performance
    Story
    "a great listen!"

    I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.

    2 of 2 people found this review helpful
  • Peter
    3/08/16
    Overall
    Performance
    Story
    "Waste of time, a few useful tidbits"

    I would not recommend this book to anyone in the bar or restaurant industry. If you like to listen to someone constantly tell you how smart they are and how stupid others are, this is the book for you. If you're looking for actionable advice, you'll find a few tidbits if you take the time to listen through the noise.

    1 of 1 people found this review helpful
  • Steven M. Isom
    CHICAGO
    7/04/16
    Overall
    Performance
    Story
    "Must read for anyone in the hospitality industry"

    Must read for anyone in the hospitality industry

    Great book. His style is different but his business models are proven.

    1 of 1 people found this review helpful
  • Amazon Customer
    24/09/16
    Overall
    Performance
    Story
    "Ready!"

    Enlightening and informative.. has given me the will to push forward in a dream that I've had for a couple of years... thanks you!!

    0 of 0 people found this review helpful
  • Gudrun
    Fort Resolution, Northwest Territories, Canada
    27/12/15
    Overall
    Performance
    Story
    "Even without seeing the show, this was enjoyable"

    I have never seen the TV show, but enjoyed this anyway. It was nothing earth-shattering but held my interest and I enjoyed it.

    0 of 0 people found this review helpful
  • Fernando
    Cleawater, Fl
    22/12/15
    Overall
    Performance
    Story
    "Great story line."
    Where does Raise the Bar rank among all the audiobooks you’ve listened to so far?

    Top five, great tips and story line to help with not only running bars, but running a business.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me think about looking at my business in different ways, to imporove on a day to day basis.


    0 of 0 people found this review helpful
  • S. Malley
    Christchurch, New Zealand
    24/11/15
    Overall
    Performance
    Story
    "Good"

    I'm not a bar owner, but there's plenty here for anyone who works with the public

    0 of 0 people found this review helpful
  • L. Persyn
    Texas
    24/11/15
    Overall
    Performance
    Story
    "Entertaining and informative"
    Any additional comments?

    I am in no way involved in the bar business (I am a physician) but I found great nuggets of information that I can use in my practice. It was interesting to hear about different restaurants/bars and the changes he made to make them successful. Great narration.

    0 of 0 people found this review helpful

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