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Playing to Win cover art

Playing to Win

By: Roger L. Martin,A.G. Lafley
Narrated by: LJ Ganser
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Publisher's Summary

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

What listeners say about Playing to Win

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Must have for anyone who wants to see strategy at work

This is a such a practical guide for anyone who wants to understand strategy. I chose this book because I do not consider myself a strategic thinker and now use many of the strategies and questions asked in the book. A valuable resource.

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Very useful

A shame it's mostly based on convincing a generation of women that aging is a bad thing and they need to buy creams to fix themselves.

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    3 out of 5 stars

Constantly circling itself

The reader is way to close to the mic and incredibly boring.

I don’t like hearing him breathing in air in between sentences it makes it way harder to focus on the sentence and the use of words the mean incredibly general things over and over

This book is just plan uninspiring.

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  • Overall
    5 out of 5 stars

Great audio and content

Finished in three days, I recommend for anyone interested in strategy, marketing and business

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Excellent strategy approach- needs PDF graphics

I liked the examples, very easy to understand and get your head around .
A PDF of the graphics would have give this a five/five.

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Great insight, little dated but the principles are sound

Great focus on practical implementation and easily understood case studies. Where to play and how to win. Opportunity to discuss the ‘why’

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Great tool

A really good insight into developing a strategy and a great tool in the arsenal

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Good audio book

Great for listening to in the car. Have bought a hard copy, not overly complicated.

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must read for any business wanting to win

this book is a must read for businesses of any size or market place. sage, concise advice from some of the best minds in business.

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