We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
It's Not Luck Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints

Regular Price:$26.42
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What Members Say

Average Customer Rating

2.5 (2 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (1)
Overall
3.5 (2 )
5 star
 (0)
4 star
 (1)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Story
2.5 (2 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (1)
Performance
Sort by:
  •  
    K.Aki 13/08/2015
    K.Aki 13/08/2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "not suitable for English learning"

    Because the file is offered as one big file without chapter.
    You have no choice but to listen the story from the beginning.
    And it is a low-quality sound, too.

    I would like to recommend you to buy CD.

    0 of 1 people found this review helpful
Sort by:
  • Robert Justice
    22/02/16
    Overall
    Performance
    Story
    "Good story. Ok performance"

    The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

    The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

    2 of 2 people found this review helpful
  • Curty
    21/10/16
    Overall
    Performance
    Story
    "Amazing!"

    I had already read The Goal and this sequel is just perfect. The TOC is just well applied to different fields!

    0 of 0 people found this review helpful
  • Nicholas Marus
    10/08/16
    Overall
    Performance
    Story
    "Great follow up to "The Goal""

    If you enjoyed "The Goal", you will enjoy this book. It takes the problem solving method that "The Goal" leads you to by the end of the book, expand on how that works through some very different examples in applying it.

    0 of 0 people found this review helpful
  • Jane Paul
    29/05/16
    Overall
    Performance
    Story
    "Goldratt does it again"

    Another brilliantly written teaching novel. The way that Eliyahu showed how we can apply The Theory of Constraints to every area of business was not only interesting it was exciting. Everyone can learn something from this book even if you are not in marketing or production. "It's just common sense".

    0 of 0 people found this review helpful
  • Tyler Small
    18/03/16
    Overall
    Performance
    Story
    "One of the best business books. Ever."

    Absolutely fascinating. The only thing the audiobook lacks are the visuals of the logic trees. I just finished the book and now I'm going to look for some visuals and listen to it again, just as I did The Goal. I actually listened to that book (the prequel) 3 times.

    0 of 0 people found this review helpful
  • Travis J
    18/02/16
    Overall
    Performance
    Story
    "another great addition for a TOC junkie!"

    I couldn't get enough. on a very busy schedule i managed to listen to this book in 3 days!

    0 of 0 people found this review helpful
  • Nitric
    13/02/16
    Overall
    Performance
    Story
    "loved it very well written "

    absolutely loved it.... why are all pm books not written on this format. absolutely valuable data . practical knowledge and fun story to listen to

    0 of 0 people found this review helpful
  • Vladimir Bychkovsky
    7/02/16
    Overall
    Performance
    Story
    "Great book, but you need to read others to get the most out of it"

    I have really enjoyed "The goal" and this book follows suit into the domain of thinking processes. However, it would be hard for me to learn directly from "It's not luck", if I have not read Dettmer's "The logical thinking processes" book. This is because "It's not luck" just gives lots of examples of thinking processes that are fragmented. There are a few partial explanations of how to use them yourself. Dettmer's book, on the other hand, is very through, but it is also very dry. So, "It's not luck" motivated me to go back and review the dry material in the Dettmer's thinking processes book. I am giving this book 5 stars because I think the author achieves his objective of whetting readers appetite.

    0 of 0 people found this review helpful
  • G. P. Reed
    New York City
    27/04/14
    Overall
    Performance
    Story
    "Great book. Poor narration."

    It's Not Luck is a wonderful book that provides an approachable introduction to the Theory of Constraints and the thinking processes. It is one of my favorite books.

    When I first read it twenty years ago, I thought: "Here we go. Another author found one solution and thinks it solves all problems." But, I was wrong. Goldratt -- who I had the honor to meet later - did have something new that can help almost anyone analyze almost any problem. I can't recommend this book (in print form) highly enough.

    So, I've been waiting for 20 years for the audiobook. Unfortunately, the narration is not up tot the standards I had hoped for.

    The main problem is that pretty much all the characters other than Rogo sound like they are whining all the time, especially the women and children. Many characters sound alike, including the two board members and the plant managers. Even when one character is identified as having a British accent in the text, he has no accent in the narration. UGH!

    Finally -- and I know this may be petty -- he pronounces Hilton Smyth's name wrong. I guess I was spoiled by the wonderful narration (dramatization, really) in The Goal.

    To give the narrator a little credit, somehow he does describe the diagrams in the book such that you can visualize them. Not an easy feat.

    OK. I still highly recommend this book based on it's content. Narration could be improved. You may want a non-audio edition nearby to review the diagrams, but it's really not necessary.

    1 of 3 people found this review helpful
  • Dion Davidson
    11/06/15
    Overall
    Performance
    Story
    "In depth"

    I like the detail the author walks through for each scenario both in business and home life.

    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.