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It's Not Luck Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints

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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What Members Say

Average Customer Rating

3.8 (4 )
5 star
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4.3 (4 )
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Story
3.8 (4 )
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Performance
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  •  
    K.Aki 13/08/2015
    K.Aki 13/08/2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "not suitable for English learning"

    Because the file is offered as one big file without chapter.
    You have no choice but to listen the story from the beginning.
    And it is a low-quality sound, too.

    I would like to recommend you to buy CD.

    0 of 1 people found this review helpful
Sort by:
  • Robert Justice
    22/02/16
    Overall
    Performance
    Story
    "Good story. Ok performance"

    The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

    The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

    3 of 3 people found this review helpful
  • Puya Parniani
    Los Angeles
    26/01/17
    Overall
    Performance
    Story
    "Good, but not as good as the original"

    overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

    1 of 1 people found this review helpful
  • Dave Rosenberg
    Poway, CA United States
    5/01/17
    Overall
    Performance
    Story
    "Essential "reading" for any business person"

    Brilliant concepts told in an engaging manner. Takes "The Goal" and theory of constraints to the next level.

    0 of 0 people found this review helpful
  • Curty
    21/10/16
    Overall
    Performance
    Story
    "Amazing!"

    I had already read The Goal and this sequel is just perfect. The TOC is just well applied to different fields!

    0 of 0 people found this review helpful
  • Nicholas Marus
    10/08/16
    Overall
    Performance
    Story
    "Great follow up to "The Goal""

    If you enjoyed "The Goal", you will enjoy this book. It takes the problem solving method that "The Goal" leads you to by the end of the book, expand on how that works through some very different examples in applying it.

    0 of 0 people found this review helpful
  • Jane Paul
    29/05/16
    Overall
    Performance
    Story
    "Goldratt does it again"

    Another brilliantly written teaching novel. The way that Eliyahu showed how we can apply The Theory of Constraints to every area of business was not only interesting it was exciting. Everyone can learn something from this book even if you are not in marketing or production. "It's just common sense".

    0 of 0 people found this review helpful
  • Tyler Small
    18/03/16
    Overall
    Performance
    Story
    "One of the best business books. Ever."

    Absolutely fascinating. The only thing the audiobook lacks are the visuals of the logic trees. I just finished the book and now I'm going to look for some visuals and listen to it again, just as I did The Goal. I actually listened to that book (the prequel) 3 times.

    0 of 0 people found this review helpful
  • Travis J
    18/02/16
    Overall
    Performance
    Story
    "another great addition for a TOC junkie!"

    I couldn't get enough. on a very busy schedule i managed to listen to this book in 3 days!

    0 of 0 people found this review helpful
  • Nitric
    13/02/16
    Overall
    Performance
    Story
    "loved it very well written "

    absolutely loved it.... why are all pm books not written on this format. absolutely valuable data . practical knowledge and fun story to listen to

    0 of 0 people found this review helpful
  • Vladimir Bychkovsky
    7/02/16
    Overall
    Performance
    Story
    "Great book, but you need to read others to get the most out of it"

    I have really enjoyed "The goal" and this book follows suit into the domain of thinking processes. However, it would be hard for me to learn directly from "It's not luck", if I have not read Dettmer's "The logical thinking processes" book. This is because "It's not luck" just gives lots of examples of thinking processes that are fragmented. There are a few partial explanations of how to use them yourself. Dettmer's book, on the other hand, is very through, but it is also very dry. So, "It's not luck" motivated me to go back and review the dry material in the Dettmer's thinking processes book. I am giving this book 5 stars because I think the author achieves his objective of whetting readers appetite.

    0 of 0 people found this review helpful

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