We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
 >   > 
Influence Audiobook

Influence: The Psychology of Persuasion

Regular Price:$31.67
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (24 )
5 star
 (15)
4 star
 (5)
3 star
 (4)
2 star
 (0)
1 star
 (0)
Overall
4.3 (19 )
5 star
 (9)
4 star
 (7)
3 star
 (3)
2 star
 (0)
1 star
 (0)
Story
4.3 (19 )
5 star
 (10)
4 star
 (5)
3 star
 (3)
2 star
 (1)
1 star
 (0)
Performance
Sort by:
  •  
    Charlie 08/11/2016
    Charlie 08/11/2016 Member Since 2016

    Charlie

    ratings
    REVIEWS
    4
    4
    Overall
    Performance
    Story
    "Great content"

    this book covers a broad range of factors and scenarios that influence people in their daily decision. Great content, well presented.

    0 of 0 people found this review helpful
  •  
    Paul Davies 29/10/2016
    Paul Davies 29/10/2016 Member Since 2016
    ratings
    REVIEWS
    6
    4
    Overall
    Performance
    Story
    "Could have been briefer"

    The overall book was good but I think about 30-40% could have been reduced through better summary and editing.

    0 of 0 people found this review helpful
Sort by:
  • M. Young
    adgjl1mk
    13/11/16
    Overall
    Performance
    Story
    "Interesting topic"

    The material itself is great. However, during large sections of the reading, The narrator sounded like he was sucking in wind. It got to be very annoying.

    2 of 2 people found this review helpful
  • B. Ferguson
    6/12/16
    Overall
    Performance
    Story
    "Excellent"

    This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

    It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

    1 of 1 people found this review helpful
  • Morocco A.
    1/12/16
    Overall
    Performance
    Story
    "Motivation 101"

    I really enjoyed the basic lesson in human motivation. Most of it occurred during the first half of book:; the second half did not seem as informative as there were a lot examples that took my interest away. I got tired of listening.


    1 of 1 people found this review helpful
  • Tobi
    3/11/16
    Overall
    Performance
    Story
    "Great content, slow in the middle, redeems itself quickly"

    This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

    1 of 1 people found this review helpful
  • Tim morgan
    18/10/16
    Overall
    Performance
    Story
    "Awesome book!"

    This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

    2 of 3 people found this review helpful
  • Wilson Rondini IV
    9/12/16
    Overall
    Performance
    Story
    "Wonderful"

    Whether you're a salesman on the offense or everyday person that wants to know how to defend themselves from Jedi Mind Tricks this book is a must read/listen

    0 of 0 people found this review helpful
  • Scott
    Toronto, Ontario, Canada
    7/12/16
    Overall
    Performance
    Story
    "Really enjoyed it."

    Really enjoyed it. Insightful look at human behavior. Dr Cialdini has left a permanent mark on the field.

    0 of 0 people found this review helpful
  • marius
    4/12/16
    Overall
    Performance
    Story
    "Excellent read with strong evidential backing"

    Great book, not only for people interested in learning the psychology of being persuasive, but also learning why people become persuaded.

    0 of 0 people found this review helpful
  • smarty2000
    2/12/16
    Overall
    Performance
    Story
    "great book, must read to understand behavior"

    great book, must read to understand behavior and the way we think. definitely a great resource

    0 of 0 people found this review helpful
  • John Ferguson
    29/11/16
    Overall
    Performance
    Story
    "A book that everyone should read"

    It's hard to overstate how important the data in this book is. Life is a sea of influences. To survive the service you have to know how to swim

    0 of 0 people found this review helpful
Sort by:
  • Miss T
    UK, Central
    25/10/16
    Overall
    Performance
    Story
    "Fantastic"

    Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.

    0 of 0 people found this review helpful
  • George
    26/10/16
    Overall
    Performance
    Story
    "Wow"

    Wow what a book amazing! You don't know what you don't know! Great insight thank you.
    GG

    0 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.