Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers
The material itself is great. However, during large sections of the reading, The narrator sounded like he was sucking in wind. It got to be very annoying.
This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.
It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc
I really enjoyed the basic lesson in human motivation. Most of it occurred during the first half of book:; the second half did not seem as informative as there were a lot examples that took my interest away. I got tired of listening.
"Great content, slow in the middle, redeems itself quickly"
This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.
This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .
Whether you're a salesman on the offense or everyday person that wants to know how to defend themselves from Jedi Mind Tricks this book is a must read/listen
"Really enjoyed it."
Really enjoyed it. Insightful look at human behavior. Dr Cialdini has left a permanent mark on the field.
"Excellent read with strong evidential backing"
Great book, not only for people interested in learning the psychology of being persuasive, but also learning why people become persuaded.
"great book, must read to understand behavior"
great book, must read to understand behavior and the way we think. definitely a great resource
"A book that everyone should read"
It's hard to overstate how important the data in this book is. Life is a sea of influences. To survive the service you have to know how to swim
Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.
Wow what a book amazing! You don't know what you don't know! Great insight thank you.
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