Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers
Great read-listen. Great content that you will find valuable in life, business and anything else you do. Definitely read - listen to this book, a great resource for anyone.
This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.
It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc
"Great content, slow in the middle, redeems itself quickly"
This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.
The material itself is great. However, during large sections of the reading, The narrator sounded like he was sucking in wind. It got to be very annoying.
This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .
"Excellent read with strong evidential backing"
Great book, not only for people interested in learning the psychology of being persuasive, but also learning why people become persuaded.
"bringing light to basic human behavior"
Humans work like clock work, this book explains what makes us tic. Through great storytelling and hard evidence from personal research as well as scientific, the author gives us the insight and knowledge to break this human mold for positive gain in life.
This is a really great book! Great for anyone seeking to understand persuasive marketing. Enjoy!
"the narrator was dull to me but great content."
I found some nuggets of information here. For me this was the second worst narration in an audiobook.
I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.
My friend recommended that I read this book a couple of years ago. I didn't read it until this week and I regret it. This book is worth two listens if you are looking for high quality content on the subject of influence and decisions. I work in sales and marketing and this is definitely going to be incorporated into my seminars and talks.
-Caesar, Owner/Operator at BecomeMoved.co
Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.
"Fantastic Book, brilliant insights"
Still very relevant today so many years later, it's not hard to see why this author is a favourite of so many great men like Buffett, Gates etc.
"Not for me."
For some people this book may be great, but it wasn't one for me.
I feel the book could of been condensed down by a good few hours, some of the stories seemed to go on for longer than needed.
While there were a huge amount of references cited, I would of preferred if there were more practical examples.
I had expected more from this and was rather disappointed. It was in my opinion not good value for money.
Wow what a book amazing! You don't know what you don't know! Great insight thank you.
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