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Influence Audiobook

Influence: The Psychology of Persuasion

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Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (114 )
5 star
 (79)
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2 star
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1 star
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Overall
4.4 (96 )
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Story
4.6 (95 )
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3 star
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2 star
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Performance
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  •  
    Wedzerai 13/03/2017
    Wedzerai 13/03/2017 Member Since 2017
    HELPFUL VOTES
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    "Great book!!"

    Sound principles that are easy to apply and some easy to relate to examples of the principles in application! 👍🏿

    1 of 1 people found this review helpful
  •  
    completeaerogeek 25/02/2017 Member Since 2016
    HELPFUL VOTES
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    "Dont buy this book if you are interested in facts"
    What could have made this a 4 or 5-star listening experience for you?

    Accurate information based of current research


    Has Influence put you off other books in this genre?

    No but it is pretty bad.


    What do you think the narrator could have done better?

    Nothing


    What character would you cut from Influence?

    The entire section on social proof.


    Any additional comments?

    This book is very dated as its references make clear and while it does contain some information that may be useful, most of it is obvious in the extreme.

    After discussing dodgy sales techniques, most of which are specifically outlawed in most civilised countries, the author also spends an inordinate amount of time discussing American college fraternity hazing behaviour and proclaiming this to be a universal tribal behaviour while ignoring the fact that this is almost exclusively an American behaviour. In other developed countries students go to university to well.. study. As a former lecturer I can tell you that in Australia at least, we don't have fraternities or any of the abhorrent behaviour that goes with it.

    Then he goes on to conflate this fraternity behaviour with military training. As someone who served in 2 branches of our military including a time undergoing special forces training, I am offended by this parallel between drunken college kids for whom the only obvious threat is a hangover, and servicepeople being prepared for the rigours and hardship of war. It should be offensive for anyone who has ever served. Having said that, even the harsher kind of generalised 'stress' treatments have been purged from our defence force with no loss of combat capability.

    But wait, that's not the worst bit -I then came to the section in social proof where Cialdini quotes 'research' correlating publicised suicides with airline accidents, I nearly threw up in my coffee cup. (I should mention that I am a postgraduate educated aviation professional and Human Factors specialist who studies behaviour leading to airline accidents)

    He repeatedly lauds a researcher who found that when a suicide is publicised in the paper, airline accidents increase 'up to 1,000 %'.

    He then goes on to compound this nonsense by saying that after reading a depressing story an airline pilot might be tempted to 'dip the nose' on take off and commit suicide. Never mind that at the time of writing all large airliners had 3 cockpit crew (pilot, copilot and flight engineer) and that they undergo specific training (CRM) to notify the pilot flying of any non standard actions and if he or she doesn't correct them to take over control of the aircraft. He then doubles down on this rubbish by saying he checks the papers before he flies and even buys more insurance, if there have been suicides reported. Presumably this is after he checks his horoscope, reads his tea leaves and interprets his rune stones.

    That an academic would spout this kind of illogical drivel is reprehensible. The most basic research would show this to be nonsense or it would be raining airliners and yet in 2015, 3.2 billion people flew on the world's airlines and there was not one crash involving a major airline/jet airliner and no
    fatalities. Presumably all of the suicide prone pilots were on holidays.

    Oh and another thing, in Australia we have not had a jet airliner crash - ever - despite having some of the busiest air routes in the world on our east coast. Presumably we are not subject to this 'social proof'.

    Airline accidents are the most thoroughly investigated occurrences on Earth and the results are publicly available. To believe Cialdini, the primary causal factor in all of them would be pilot suicide yet this is the case in only 3 commercial accidents in the last 50 years. Presumably engines that fail or cargoes that catch fire are feeling 'social proof' to commit suicide....

    Cialdini owes an apology to anyone who bought this book and more importantly, to everyone involved in commercial aviation - the safest form of transport ever devised (including walking) .

    Shame on you...


    1 of 1 people found this review helpful
  •  
    Luke 01/02/2017
    Luke 01/02/2017
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    "I was heavily influenced by this book"

    A very good book. Well read by the narrator and some exceptional content. Most of all the book was well researched and each point was supported by data.

    1 of 1 people found this review helpful
  •  
    Doug 05/01/2017
    Doug 05/01/2017 Member Since 2016
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    "Highly recommend"

    Great read-listen. Great content that you will find valuable in life, business and anything else you do. Definitely read - listen to this book, a great resource for anyone.

    1 of 1 people found this review helpful
  •  
    Ben Jones 12/12/2016
    Ben Jones 12/12/2016 Member Since 2014
    HELPFUL VOTES
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    "brings it all together"

    I have heard a lot of this before, but I find this puts it all together in a clear and entertaining way.

    1 of 1 people found this review helpful
  •  
    Amazon Customer 05/02/2017
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    5
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    "Tools to be AWARE!"

    Now I am more aware of the compliance pros out there. Going back to listen..round 2

    0 of 0 people found this review helpful
  •  
    Charlie 08/11/2016
    Charlie 08/11/2016 Member Since 2016

    Charlie

    HELPFUL VOTES
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    "Great content"

    this book covers a broad range of factors and scenarios that influence people in their daily decision. Great content, well presented.

    0 of 0 people found this review helpful
  •  
    Paul Davies 29/10/2016
    Paul Davies 29/10/2016 Member Since 2016
    HELPFUL VOTES
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    "Could have been briefer"

    The overall book was good but I think about 30-40% could have been reduced through better summary and editing.

    0 of 1 people found this review helpful
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  • B. Ferguson
    6/12/16
    Overall
    Performance
    Story
    "Excellent"

    This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

    It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

    16 of 17 people found this review helpful
  • Tom Huffman
    28/01/17
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    "Life decisions"

    This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

    7 of 7 people found this review helpful
  • ProudPapa34
    8/01/17
    Overall
    Performance
    Story
    "Eye Opening"

    I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

    7 of 7 people found this review helpful
  • James Bong
    16/04/17
    Overall
    Performance
    Story
    "Better to purchase the actual book"

    This is a fascinating book about influence. The contents are brilliant but I would highly suggest those who are interested to get the actual book instead of the audiobook version. I found myself having to listen to a few sections repetitively in order to grasp and understand the point. It's easier to do that from a book than through audible.

    4 of 4 people found this review helpful
  • Tobi
    3/11/16
    Overall
    Performance
    Story
    "Great content, slow in the middle, redeems itself quickly"

    This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

    9 of 10 people found this review helpful
  • Tim morgan
    18/10/16
    Overall
    Performance
    Story
    "Awesome book!"

    This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

    8 of 9 people found this review helpful
  • isaiah
    9/01/17
    Overall
    Performance
    Story
    "the narrator was dull to me but great content."

    I found some nuggets of information here. For me this was the second worst narration in an audiobook.

    3 of 3 people found this review helpful
  • Mikko SF
    San Francisco, CA
    26/04/17
    Overall
    Performance
    Story
    "Finally got through this classic"

    I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

    5 of 6 people found this review helpful
  • Anonymous
    13/04/17
    Overall
    Performance
    Story
    "Knowledgeable but hard to follow"

    Nartation is very hard to follow. Contains good examples and techniques but content is also quite academic. I didn't find it practical. Chapters are unnecessarily long.

    2 of 2 people found this review helpful
  • Maarten
    28/04/17
    Overall
    Performance
    Story
    "Disappointing. Didn't really learn something new."

    Takes a very long time before the author comes to the point. Did not learn something new to apply in my life or business. Its also the most being book I listened to. Struggled hard to keep listening without losing attention or falling asleep

    1 of 1 people found this review helpful
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  • Varez White
    22/03/17
    Overall
    Performance
    Story
    "Easy listen"

    Really enjoyed this one as it was so easy to listen and absorb. I was surprised when it ended as the time just flew by. Definitely on my recommendations list.

    3 of 3 people found this review helpful
  • Miss T
    UK, Central
    25/10/16
    Overall
    Performance
    Story
    "Fantastic"

    Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.

    6 of 7 people found this review helpful
  • MarkE
    25/05/17
    Overall
    Performance
    Story
    "An essential read for a Facebook world!"

    In a time when you can be psychologically profiled just by your likes on Facebook, and then be sent messages that will appeal to you, this book is an essential read. A well written, researched and read book.

    2 of 2 people found this review helpful
  • MR N.
    10/06/17
    Overall
    Performance
    Story
    "Great for marketing , sales and buyers"

    A real insight into influence , I read this after pressuation which is written much later , and this book still stands its ground as a heavy weight.

    Moony Victoire nijjar
    My sos family

    1 of 1 people found this review helpful
  • Ben B.
    1/02/17
    Overall
    Performance
    Story
    "Entertaining and informative"

    If your running a business of any size or are working in sales or marketing this audio book is worth a listen.

    3 of 4 people found this review helpful
  • Z Matthews
    Swindon
    31/12/16
    Overall
    Performance
    Story
    "Not for me."

    For some people this book may be great, but it wasn't one for me.
    I feel the book could of been condensed down by a good few hours, some of the stories seemed to go on for longer than needed.
    While there were a huge amount of references cited, I would of preferred if there were more practical examples.

    2 of 3 people found this review helpful
  • Romello Martin
    21/06/17
    Overall
    Performance
    Story
    "Mediocre at best."

    after listening to titles such as Pitch Anything, Door to Door Millionnaire and How to win friends and influence people. this was disappointing

    0 of 0 people found this review helpful
  • paul
    6/06/17
    Overall
    Performance
    Story
    "Great read."

    Recommend experienced or beginner. It makes very simple work of very powerful concepts in psychology and business alike.

    0 of 0 people found this review helpful
  • Ae Cameron
    London
    4/06/17
    Overall
    Performance
    Story
    "So enlightening"

    this book was fascinating from start to finish. I made several pages of notes. must read.

    0 of 0 people found this review helpful
  • Geraint
    20/05/17
    Overall
    Performance
    Story
    "Marketing Broad Concepts"

    interesting oversight of Key psychological techniques for marketing. broad concepts still relevant but some of the references obviously now a little dated, and thankfully society has evolved since then.

    0 of 0 people found this review helpful

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