In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
PLEASE NOTE: When you purchase this title, the accompanying reference material - including instructions on how to access the referenced assessment test - will be available in your My Library section along with the audio.
©2014 Sally Hogshead (P)2014 HarperCollins Publishers
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"Code is on front page of accompanying PDF"
I didn't read the print version, so how would I know?
I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.
This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.
Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.
"worth the listen for business insight"
This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.
"Authors Should Always Read Their Own Books"
I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!
Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.
but could not find the access code"
this book was excellent. Sally does a very good job of explaining the science of fascination and how to emphasize your greatest differences
Don't waste your time on this one. Take Keirsey's Temperament Sorter online (far superior for accuracy and insight), read Please Understand Me II (also Keirsey) and think through how you can cultivate a professional image around the traits it attributes to you.
Very thorough and efficient! I expect to use this as a tool to be a supremely effective communicator and also to build the team for my company!!!
"Very good, thorough concepts, loved it"
This is a very good book for any employees. I loved the concepts, some I already new others were refreshing.
Love Sally spirit and narration. She is enlighting and enthusiastic
This book was one a handful of books that have had a profound impact on how I see myself and how the world sees me. It's a very good book to learn how to project and promote yourself using your natural, God given skills and personality. Worth reading
"Love love loved it!"
No, but more entertaining when hearing the author read it.
How accurate the The Science of Fascination is.
The Subtle Touch.
I was extremely motivated after completing this book and taking the assessment.
I have used this when managing students and coworkers. We use this framework for our annual evaluations.
Great book that really opened me up to new perspectives. Sally reads it with great passion and is very fun to listen to. It'll be a great help to have this book with me in my back pocket and to look back on from time to time when I feel I need to be reminded what my, and others, greatest values are. It is however a bit long winded to listen to all the advantages being read, so maybe I should have bought the book. But then again it'll be good for future reference. At the end of the day it is a very informative book on a fascinating topic.
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