Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.
©2014 Alexandra Watkins (P)2014 Gildan Media LLC
"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." (Publishers Weekly)
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"Entertaining, great informa and easy to understand"
Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.
The book had great content. I'm currently trying to name a business and the brainstorming ideas alone were invaluable.
The story was compact and easy to follow. For someone who is very novice naming, this was very helpful
If you're using this book to name your business, consider getting the Kindle or paper version. There are a lot of things you'll want to reference back to
"Helpful and short"
Short yet provides some helpful tips that are easy to gasp and apply right away
Seemed a bit expensive for the length, but the content is good and punchy. Lots of tips and tricks about naming a company or product. The main takeaway for me was - there is a process, and you have to invest time and research! Don't get depressed if racking your brains once in a while doesn't get you an answer.
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