Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must hear." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration - and ready to run with big ideas to accelerate their own and their companies' success. If you listen to nothing else "full stop" hear: Michael Porter on creating competitive advantage and distinguishing your company from rivals, John Kotter on leading change through eight critical stages, Daniel Goleman on using emotional intelligence to maximize performance, Peter Drucker on managing your career by evaluating your own strengths and weaknesses, Clay Christensen on orchestrating innovation within established organizations, Tom Davenport on using analytics to determine how to keep your customers loyal, Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard, Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward, Ted Levitt on understanding who your customers are and what they really want, C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2011 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.
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these articles are certainly something that people should know in the business World. However, as an audio book it's a little rough to get through.
"Back to basics "
Many articles are 20-30 years old yet still prove just as relevant today. Refreshing listen that reminds me of the essentials of running a sound business, back to basics at its best.
"HBR must reads are the business for business"
I listened to a couple of HBR selected texts as part of my MBA and they offer brilliant and accessible insight into key articles from the leading source.
Some interesting articles, some less so. Most irritating was the narrator's inability to pronounce 'competency' which seems to gain an extra 'n' in the middle. So distracting that it made me skip the entire of the final article.
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