Here is a book that applies the lessons of the best-selling parable The Go-Giver to real-world situations.
The Go-Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers and listeners—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real-world business. Now Bob Burg and John David Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling.
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real-life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
©2010 Bob Burg, John David Mann (P)2010 Gildan Media Corp
Very informative and a lot of golden nuggets inside this piece. Well worth the time spent listening to it.
"Go-give to grow your business"
This book is loaded with key business mindsets. Not necessarily a how to, even though it has that as well. The book's goal is to provide the reader a clear definition of giving. Why giving is so critical to a businessmen long term success, but that also good management, value products and services sold at a fare profit are just as important. The book has the balance and understanding that one cannot give if your business can not be self-sustaining. This is a great book for those just entering into sales, marketing, leadership, and as an owner/manger. It can be a bit soft/slow. Parts will challenge some peoples ego, as well as potentially upset those that are self-centered or narcissistic, but that's OK, because you'll learn how giving will benefit you. The key is balance. To listen to the book, understand your style, and look at how blending the two can add to your business, your life, and your relationships.
"Do you really not know that you give to get?"
Other than Work Hard or Work Smart what is more obvious then Give to Get? They work hard to make what we all know interesting but this is a sermon not a book. It is Chicken Soup for salespeople who do not know what to do with their monthly credit.
"Love the content"
Don't like when Bob reads it's too much of a change of pace for me
"Highly recommended to all salesperson out there."
This book teach us how to focus on giving, in order to receive. Highly practical concept of selling that can be used by not just salespersons, but for everyone that deal with people in their daily lives.
"Life transforming book"
I have never read a life changing book like this. It's as if this book was specifically written for me. it addressed every single concern I have about sales.
"This book gave me exactly what I wanted"
It's like the glue that brings together everything life taught you. Highly recommend reading it at least once in your lifetime
"love the stories and connection"
this book was real. relevant to life & sales! ADD value ! get VALUE! ! How dare you expect to give without receiving, it's insane.
I highly recommend starting with the Go Giver for the base of knowledge. Blessings continue to happen daily.
I read this book 4x a year to live my life of serving others first. Success is found in living out the Five Laws
"Give give give"
Logical and reasonable explanations to give to others. This book really opened up my eyes to the law of good human nature for a better life
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