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Digital to the Core
- Remastering Leadership for Your Industry, Your Enterprise, and Yourself
- Narrated by: Dana Hickox
- Length: 6 hrs and 39 mins
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Publisher's Summary
There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must remaster themselves to succeed. Leaders must identify the key macro forces then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they can not only survive but clean up.
Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership styles and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonald's, Publicis, and UK Government Digital Service, this audiobook delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the cores of their businesses.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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What listeners say about Digital to the Core
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 03-05-2019
Practical how-to guide on digital transformation
I really, really enjoyed this book. Instead of being theoretical, it is very practical. It is pitched at large, cumbersome organisations, who want to be like Google, but are never going to be. Instead, it explains how any organisation can digitally remaster in order to survive and thrive.
The digital conversation today is dominated by Technology teams and to a lesser extent, the Marketing department. Which is possibly why organisations are finding transformation so difficult. This explains what organisations must do, from the Board down, if they are going to make it in the new world.
It took me a while to get past the Babalot tennis example - who cares I thought. Oh how wrong I was. This was a great example of how if an old, established tennis racket company can use data to transform, then so can anyone. It also shows the scarily huge potential of the IoT.
Data might be the new oil and analytics the combustion engine, but this my friends is the instruction manual.
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