Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.
Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
©2015 James Watt (P)2015 Penguin Books Limited
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"Must read - engaging, great story, useful advice"
Picked this book on spur of the moment but so glad I finished it. Definitely worth reading - full of practical advice, humour and a great story!
lots of great ideas and entertaining ways to get the brain juices flowing for business
"exactly what you want and expect"
Thought provoking from the start.
Proof that following what happened in the past is a sure fire way to failure. Business today is about excellent products that people want, not cheap nastiness that large corporations tell us we want. This book has great examples and guidance on how to stand out.
Thinking that can apply to any start up - not only beer brands.
"Good, but a bit hipster"
Liked the book and it's key topics, although there is quite a bit of big-headedness in terms of content and no appreciation that any market changes might have helped their growth too.
Loved this. Was great to listen to a book by someone with a different view on business. Something a bit different. Very impressed, got a lot from this.
"A must read for any small business owner"
Loved the unconventional advice given. Great back story to brewdog and very inspiring.
"Worth a listen"
A new approach compared to other books. Valuable information and tips. Will listen to it again soon
James demonstrates 21st century business doesn't need tip follow the same old establishment rules.
"Go your own way"
James explains in his own punk and witty style how success in business in today's world requires a new way of thinking. Yours! Oh, and, get on with it....
As hard as the author wishes it wasn't this is just another re hash of the same old same old but delivered at pace in a broad Scottish accent. It's ok, up beat but a bit lacking in substance.
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