World-class guidance for delivering the right decision support to the right people at the right time...
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.
©2010 SAS Institute, Inc. (P)2012 Audible, Inc.
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"Not a practical approach to Business Analytics"
I work in a Business Analytice consulting practice, and have completed over 300 projects, but I always continue to learn more. However, it is my opinion that the approach in this book lean more to a academic or theoretically approach rather than the practical approach I see clients implementing.
Reads as a business case for the Executive decision makers on the business justification for the business Analyst role and their tools including dashboards, KPIs, and data warehouse infrastructure. It espouses a delivery model of think big, start small, and deliver fast to build quick wins and build momentum on delivery of projects.
The content is decent, but the delivery was boring. You really have to be interested in it. I wish it had more details on the subject and how to use it and gain access.
"Very useful insights and starting point"
I found the matter if fact presentation style and the pace of the presenter very good. I will have to listen again to note all the useful models and examples
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