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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements Audiobook

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

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Publisher's Summary

Develop and harness a powerful, sustainable word-of-mouth movement.

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

Develop and harness a powerful, sustainable, word-of-mouth movement.

Describes 10 lessons to master and create a powerful, sustainable movement.

The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

©2010 Brains on Fire, Inc. (P)2011 John Wiley & Sons, Inc.

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Sort by:
  • Jennifer L. Cook
    East Texas
    2/06/15
    Overall
    Performance
    Story
    "Top notch advice"

    Great examples, easily understood, great variety. Love the stories behind the brands and their movements.
    Will definitely put these ideas to use.

    1 of 1 people found this review helpful
  • Finola Jennings Clark
    Saint Lucia
    10/12/14
    Overall
    Performance
    Story
    "Great concepts"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters. The examples were pretty good even if you don't live in America or work with big campaigns


    What was one of the most memorable moments of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements?

    none stood out so much beyond any others


    What does Paul Strikwerda bring to the story that you wouldn’t experience if you just read the book?

    Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful


    Was there a moment in the book that particularly moved you?

    a few did


    Any additional comments?

    good for anyone with even a little of the social-entrepreneur bent

    1 of 1 people found this review helpful
  • Brandon
    FRANKLIN, IN, United States
    4/07/12
    Overall
    Performance
    Story
    "Fresh Marketing Perspective and Plenty of Insights"

    I am a marketing professional with plenty of varied experiences and not only found this book insightful and useful, but also accurate and poignant for my profession. It's definitely well-worth the reading and will give most traditional and even non-traditional marketing professionals some good insights into the field. The book is read nicely and moves at the perfect pace, covering just enough detail so as not to get bored or to go overboard.

    1 of 1 people found this review helpful
  • Mike
    Glendale, AZ, United States
    15/02/12
    Overall
    Performance
    Story
    "The Book Was a Good Listen"

    I enjoyed the book, the first part more than the ending chapters. They cover many valid points of why you need to have a team that loves your product.

    1 of 1 people found this review helpful

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