Get smart - learn to convert the promise of Big Data into real-world results.
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organisations large and small use the SMART model to get ahead.
©2015 Bernard Marr (P)2015 Audible, Ltd
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"It would deserve an A (if it was a school paper)"
This book would be a good introduction to a real book about Big Data. There's some good concepts in it, but it barely touches the issue making it sound like a introduction book about data itself, not big data. Dealing with big data brings some issues specific to the task that were not addressed.
Some questions I still have: what are the technologies I can apply in order to deal with huge amounts of data? Where should I store it? What do I plug-in in order to extract some information from it? Where do I get more information? What kind of professionals should I hire? I already have the damned smart questions, I have the datasets, how do I move on? Hiring the author is the only solution?
If my customers ask me about big data I'll have nothing pragmatic to tell them.
This book is targeted towards an absolute neophyte who is interested in understanding what the term big data means when he/she heard it advertised by IBM during last year's Superbowl.
What this book does. It takes all the buzz words that can be found by google or Wikipedia, and defines them. Marr attempts to put big data a structure that is too simplistic it's akin to summing up raising a child as: birth, growth, teenage conflict, adulthood. True, but is it worth the credit? NO. This is a pass of "big data" proportions.
"Light on both Big Data and business acumen"
The book is strongest for those with little big data experience making it great for small and medium firms looking to start using the data that they have.
I hope to listen to it again, and Piers Wehner has a pleasingly melodious speaking style.
Mostly stuff you already know. Really seems like the book was written for an older and less tech savvy person.
"Good framework to approach Big Data"
Good intro to Big Data. Provides a framework through which one should approach big data within their organization and a good many examples of case studies.
This is not an advanced technical book about how to apply analytics.
Ok let's be honest. It has a title that suggests boring text book, but this really brakes down so many great concepts that directly relates to current business.
"Excellent intro to the state of Big Data"
I got this audio book as I am taking graduate courses on BI, Machine Learning and Big Data. This book provides me a nice general introduction on how Big Data are currently being applied in real life scenarios. Many interesting stories and insights.
"Valuable information very well organized"
Not only what it is but also how to correctly implement big data as an insight and transformational tool in the business.
"vaguely interesting but repetitive"
A collection of a few anecdotes and general information on "big data". Some sections are akin to listening to someone read from a dictionary. It's fairly devoid of any in depth discussion. If you've never heard the term big data or possibly never even used a computer before, this book is for you.
best book on big data I've listened. i would like more books like this please
"Didn't really say much ..,.."
a bunch of stories, a few facts and interesting enough to get you thinking about the subject. but for me this was more of an "awareness raising" type book than a technical insight .
"A bit shallow"
I was hoping for a more detailed overview of big data technologies, but been left a bit dissappointed. Author mostly talks about business strategies and focuses on putting down some overdone optimism of small/medium enterprises, instead of focusing on the big data itself
"Dull and boring"
Wanted to learn abt Big Data, artificial intelligence and how the big data is playing tole.
so based on the reviews and ratings i took a plunge to get the book.
Its dull and boring. I tried to contimue listening but it just not interesting
Slow pace, no-new-thing, last time i ttied hearing was about 4-5 weeks back... And dont feel like continuing.
Despite the fact that most of companies will not have access to the Big Data approach with the precision of Target or Amazon in a nearby future the book presents its possibilities in a very straightforward manner.
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