©2009 Mark Benioff; (P)2009 Audible, Inc.
"Great advice from an IT revolutionary"
I thought this book was fantastic and very inspiring. It is not everyday you get to take lessons from one of the people who is shaping the modern business world.
Great tips on what works, what doesn't, moving forward and all sorts of ins and outs from someone who has been there. I watched this company since before the turn of the century and I remain very inspired by this entire story.
If you want to start your own business, and you feel as though they are all lined up against you, then this book is for you.
"Great book with some great content"
Heads of SAAS companies should all read this book! Marc has some great insights to share, and the book is full of them. I bought the paper version as well to jot down notes and go back to key points and ideas.
The narrator is difficult to follow though, because his intonation and pace is off, perhaps Marc's writing voice just doesn't match the narration.
"Too much about marketing not much about business"
I don't mind the play format since I enjoyed it with the audiobook Rework by Jason Fried founder of 37 Signals. I've listened to Rework twice and learned many insights.
While I'm an admirer of Salesforces and the SAAS model Marc Benioff created I stopped halfway through this audiobook. There were just too much marketing for me and not enough about the business itself (leadership, management, challenges, finances, HR, operations, etc.).
Paradoxically I felt the many plays I listened to had more to do with what was happening before than behind the curtain. Maybe what's behind the cloud is covered in later plays and maybe I will get back to it later on. But for now I've switched to another audiobook.
Apart from the fact that I have been a great fan of Salesforce as a company , have been impressed with this book throughly as Mark goes on explaining the startup challenges and the work around and unique - non conventional ways of surviving, thooughly enjoyed listening to the book
"One long commerical"
Feels disingenuous and consistently drops site urls and other info to lead to more customers. Don't water your time
"Different and progressive view on business"
Very progressive view on business and how sales force is and continues to be one of the most innovative businesses
"Not my cup of tea."
I thought the book was about cloud operations of Salesforce infrastructure. Started reading only I found out it was not. My mistake.
"awesome narrative and history"
interesting to understand the back story why and how the company was started. also great insight into how the organization ticks, their DNA, metrics, vision, and why the Foundation was started to give back in a new innovative game changing ways.
Very interesting insight to the world of SAS
no - can't compare
I would recommend! - Great business book
"Loved it, enjoyable, educational, engageing"
End of Software...
he reads it well, sounds engaged and really expressing it as if he wrote it.
An easy read, quite interesting at times but not much to learn from (considering the success of the company). Written by a fixed mindset it seems; successes are personal contributions, failures aren't mentioned or referred to with "us".
"Recommended for any aspiring Entrepreneur"
Provides valuable insights into striking the balance between being the disruptive scrappy startup and the age old accepted ways of working.
The approach to philanthropy was particularly inspiring.
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