The "mind-reading" system that is revolutionizing online business
Do you know how to find out what people really want to buy?
(Not what you think they want, not what they say they want, but what they really want?)
The secret is asking the right questions - and the right questions are not what you might expect.
Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multimillion-dollar businesses in 23 different industries, generating over $100 million in sales in the process.
You'll discover why the Ask Formula is arguably the most powerful way to discover exactly what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.
In this tell-all book, expert online marketer Ryan Levesque (featured on CNBC and Yahoo Finance and in The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek, and more) turns everything you know about customer surveys on its head.
You'll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you'll also learn how you can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.
Whether you're an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Ask will utterly transform how you think about consumer behavior and selling online.
©2015 Ryan Levesque (P)2015 Ryan Levesque
This book is NOT good. The author uses 2,5hrs to brag and tell about himself. Totally irrelevant and really annoying. The author should have read Orren Knapp's: Pitch Anything (recommended). And when he finally gets started on the topic, this magic formula of his - it's the complete opposite. It's not a magic formula, and it's not that counterintuitive. A real disappointment. Not as promised.
Insightful, interesting and in-depth
After more than a decade in marketing Ryan Levesque's Ask has changed the way I communicate with clients and future clients. Thank you Ryan! An amazing insight into the way potential customers think about making purchases and a way to gain in-depth information from them.
"Skip the first half"
The first half of the book was the author tooting his own horn and telling uninteresting stories, while trying to sell products without actually providing any value at all.
After the first ELEVEN chapters, he teaches some of his techniques for creating survey funnels, though this could have been painted clearer.
It's sad when books are solely created as marketing tools for other products and it's worse when presented like a cheap sales page.
"A long book about a simple concept"
As a marketer I had high expectations for this book. I was very disappointed.
- About 30% of the book is the author telling us how fantastic his method is, how many millions he has made, how smart he is
- About 20% of the book is his life story, which is not very well told, has a couple key flaws, and fails to in providing useful context
- About 30% of the book is a step by step guide of his method, narrated seemingly for people who have no clue about marketing, while promoting the author's products and services.
- The last 20% is more stories about how companies have used his method to make millions and millions
The secret: ask your customers what they want, deliver personalized messages and do a lot of testing. I just summarized his 6 hour book in one sentence. Marketing 102 if you ask me.
Of course the author provides a few best practices and a couple step by step guides. The problem is that his method, as he describes it, is only useful for a specific type of online business, not 'any business' as promised.
"First half is a bit of torture"
The author explains at the beginning the book is divided into two sections. True, indeed. I recommend going directly to the second half immediately as the personal history is not necessarily important to one's business outcome.
"This book is a sales funnel to his company"
I have never written an audible review but felt compelled to after listening to this entire book. The author clearly wrote this book to drive traffic to his host of companies and services. There is some decent content but I feel is purposely left confusing so you seek their paid services. It didn't read/listen as a genuine book to help a small business owner develop sales funnel to me.
"Land the plane."
Get to the point and stop telling me you're going to tell me something ground breaking for the first 3 hours of the book.
So much nonsense and build up.
Get to the point.
Skip your thanks to mom and your story about hustle. We get it.
I rarely get pissed at stuff like this, but I wasted several hours listening to you tell me "What I'm about to learn..." This could have been a two hour book with much more value packed in.
"I Ask,why it takes so long to get to the point?"
I could not get past the first few chapters, This book was more hype than substance.
"This is a novel about the authors' life, fluff"
Next time I'll read the reviews in depth
This is not a technical book, there's little to none lessons to learn from it, a lot of generic evidences and facts any College student can write. A biography on the authors life karma, this should be a Romance or a Novel
"Leads you into another purchase. good material"
This book was great and had a great storyline. It had some good material. But it led me into buying material from his website for a majority of it.
"Not for every business as stated"
No. Tom Parks sounds like the guy from the Motel 6 commercials "i'm Tom Bodet, and we'll leave the light on for ya".
Annoyingly nerdy, not cute nerdy with a side of condescension. Why didn't I just think to buy the infomercial snake oil, market it the Ask way and keep 30 Gs of passive income coming in whilst ASKing my 'other' dream in to a reality?! Derr!
Bottom freaking line it!
See comment above. Too condescending while also sounding naive and dip shittish.
"Too much unrelated personal stuff. Poorly written."
First half is all about bragging: the SAT test, Chinese bootcamp, subtle emphasis on how he was a smart hard working student, etc.
The author clearly didn't have a clue how the sequence of contents is perceived in audience's mind, and was constantly dumping some not-very-impressive egoistic stories to the listener.
A whole chapter reading the letter to your mom? Are you kidding me? Those were something completely irrelevant to the meat of this book. The hospital part was nice, but the rest are unrelated to the book, very boring.
Other parts also kept repeating "I this, I that, I don't care, blah blah blah". I mean, if you really "don't care", why did you even include them in the book?
First half is NOT about "how I came up with this formula", instead, it's more like something the author is trying to proof himself.
I mean hey, you even said at the beginning, entrepreneurs are busy people, and WHY ON EARTH did you even include those poorly constructed unrelated stories during the first half?
This book does have some important concepts, but be prepared to skip constantly if you are listening through the whole thing.
"A ton of value"
You just must listen to this if you have an online business or want to create one. Specially if it's based on a blog and you have an email list. Simply amazing.
"Very promising strategy"
Clear and well structured step-by-step guide on how to boost online sales. Well worth your time.
I disagree with those who say the Author talks too much about himself in the first part. In my opinion the story if functional to a better understanding of the whole book.
Could have done with less of his story, although it was interesting it didn't contribute to the core of the methodology.
My suggestion is to not bother with that part of the book and get straight onto the process which is amazing.
"Too much self advertising in this book for me"
Much less about the authors background and removing the continuous advertising of consulting services, software.
A bit disappointed with this one
With all the above said it is an interesting concept
"Really great advice and interesting"
Definitely a different way of looking at your sales funnel. And it feels right too. Loved it
"Nearly half the book is about his story and not the technics"
I'm 4 hours in and he's still talking about himself and his story!
Don't you think giving a brief about your story would be enough?
Good story but not relevant to why I bought the book.
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