The way we shop has shifted dramatically, leading to an increase in the number of store-label brands being purchased to 20 percent. What's surprising is that this is not just because of a change in the economy; most people buy the off-label brands because they're really not that different from the big names. In his new book Consumed, Andrew Bennett deals with the many different ways consumer culture has changed to fit the new smart shoppers.
©2010 Andrew Bennett (P)2014 American Management Association International
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