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80/20 Sales and Marketing Audiobook

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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Publisher's Summary

*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*

When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.

*Any traffic problem. Any money problem.*

If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

With powerful 80/20 software, you'll apply the Pareto Principle to:

  • Slash time-wasters
  • Locate invisible profit centers in your business
  • Advertise to hyper-responsive buyers and avoid tire-kickers
  • Gain coveted positions on search engines
  • Differentiate yourself from rivals
  • Gain esteem in your marketplace

Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - http://www.8020curve.com

©2013 Perry Marshall (P)2014 Perry Marshall

What Members Say

Average Customer Rating

4.4 (14 )
5 star
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4.4 (13 )
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4.3 (13 )
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Performance
Sort by:
  •  
    Don 31/01/2015
    Don 31/01/2015

    78 year old, New Zealander, planning to live to at least 100 and still remember my name.

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    7
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Vital information for everyone with ambition"

    Great book, need the printed version for all the graphs etc
    A wealth of data and ideas
    Presenters voice is more sited to voice over radio ~ good but too powerful.

    1 of 1 people found this review helpful
  •  
    holly 20/06/2016
    holly 20/06/2016 Member Since 2016
    ratings
    REVIEWS
    3
    2
    Overall
    Performance
    Story
    "Awesome book! Perry Marshall me anytime!"

    Best book this decade... !! I have read it 3 times and I stiil Love it!-incredible insight -This is a must read!

    0 of 0 people found this review helpful
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  • A curious visitor
    19/04/15
    Overall
    Performance
    Story
    "GREAT book BUT get the ebook version, not this"

    This is a GREAT book, however, the author keeps referring to illustrations that are not supplied (like they are for other audio books) making you wonder what he is talking about - if you listen to this book as opposed to reading it with the illustrations, you are missing the whole picture. Get the print or the ebook version of this great book instead. The illustrations are REQUIRED to fully understand it.

    Note to Audible: if you make a book that contains plenty of illustrations available in audio format, PLEASE supply the illustrations with it - without them, you are selling a crippled product that isn't the same as the original book.

    60 of 60 people found this review helpful
  • BKH
    23/05/15
    Overall
    Performance
    Story
    "good book painful listen"

    I like the content, but I'm not a fan of the reader, terrible reader his voice killed. it felt cheezy. but perry did a great job on the content.

    10 of 10 people found this review helpful
  • Kindle Customer
    Fairfield, CT, United States
    1/05/15
    Overall
    Performance
    Story
    "Fascinating"

    Incredibly interesting with lots of actionable ideas for any business.

    One warning, however, this is one of those audio books where the experience isn't as rich as the hardcopy book because it references a number of figures and diagrams.

    8 of 8 people found this review helpful
  • Kevin
    Escondido, CA, United States
    6/10/15
    Overall
    Performance
    Story
    "Disappointing, but follows the 80/20 rule"
    What could have made this a 4 or 5-star listening experience for you?

    This book follows the principle it is about too well. The first 20% is were the meat is and the rest is all a sales push for other content and resources that aren't in the book. Go to this website now for...


    What could Perry Marshall have done to make this a more enjoyable book for you?

    There is far too much push to go to other websites where you need to sign up for more content. After going to the sites, my inbox was flooded with garbage I didn't want. I bought the book, let me learn from that and stop trying to keep upselling me on additional material.


    What three words best describe Ron Allan’s performance?

    The narrator was fine, my issue is with the content.


    If you could play editor, what scene or scenes would you have cut from 80/20 Sales and Marketing?

    Just stop reading once you've read the first 20-25% and don't bother going to the websites.


    Any additional comments?

    It's hard to fault Perry Marshall as he is doing exactly what he is teaching in the book. I kept reading hoping for more actual content of value, but the lesson was learned. Hopefully I can spare others from having to endure the last 80%.

    5 of 5 people found this review helpful
  • Touque
    Canada
    4/02/16
    Overall
    Performance
    Story
    "Used car salesman"

    The narrator and book sound like an infomercial. The sales & marketing tactics are VERY basic - if you have ANY knowledge of sales or marketing, this book isn't for you. Perhaps if you're starting your own small business and have no experience and want to understand cheap guerrilla marketing, this book might be a small starting point (but definitely NOT a 'definitive guide'). His book in a nut-shell: try to sell more (high priced & high value product) to the top 20% of your customers. Don't waste your time on the other 80% of customers and don't waste your time on remedial tasks (pay assistants or maids to do your easy tasks, to free up your time for more important work). He also talks about Google Ad Word test 'n learns, but it's very basic (e.g. try 20 different ads and use the one with the best response). Nothing much about SEO to get your ads above the fold, etc. And he seems to like scare tactics to get consumers to notice you (e.g. something like . . . "click here to learn how to stop the gov't who's secretly planning to take 30% of your investments starting x date"). I'm a Consumer Packaged Goods Marketer at a tier 1 company (the type of 'Marketing expert' he would interview for his research), and I found this book was much too basic and won't help you build a strong brand or emotional connections with consumers. I suggest you read ANY article from Harvard Business Review instead . . . unless you're looking for a 'get rich quick' scheme.

    3 of 3 people found this review helpful
  • Adrian N Bell
    Dubai United Arab Emirates
    6/04/15
    Overall
    Performance
    Story
    "Spoilt by the robot"
    Would you recommend this book to a friend? Why or why not?

    I would recommend the book - yes. But not the audio book.


    Who would you have cast as narrator instead of Ron Allan?

    Anyone that is not a robot-like narrator.


    What did you take away from 80/20 Sales and Marketing that you can apply to your work?

    Don't sound like a robot.


    5 of 6 people found this review helpful
  • JAD
    12/01/15
    Overall
    Performance
    Story
    "Top business book! Thanks Perry Marshall"

    This is one of the best business books I have ever read if you are seeking growth in your business you must read, understand, & implement this information.


    2 of 2 people found this review helpful
  • Carol C. Buchalter
    San Leandro, CA USA
    12/04/15
    Overall
    Performance
    Story
    "Read the book in print."

    The content is terrific, but the presentation is lacking. I own the print version of this book and enjoyed it so much that I nabbed the audio version as a refresher. Bad idea. Should have checked the reviews. The material is somewhat dry and needed a lively reader to help the listener stay engaged. It didn't get one.

    1 of 1 people found this review helpful
  • Paul Haney
    17/01/15
    Overall
    Performance
    Story
    "Power Laws are awesome"

    Power laws are natural and fractal and described in 80/20. I'm glad that I read this book. I already have the cheat sheet on my wall.

    1 of 1 people found this review helpful
  • Karen E. Lay
    Madison Hts, MI United States
    31/08/15
    Overall
    Performance
    Story
    "Good but skip the last few chapters"
    Would you try another book from Perry Marshall and/or Ron Allan?

    Maybe.


    What could Perry Marshall have done to make this a more enjoyable book for you?

    1. Drop the politics and religion. This is a book about marketing. 2. As another review said, It seemed like one long sales pitch. 3. The friend gambler story seemed a bit of stretch to believe. Could someone really take a shotgun into a casino and rack a shot without being tackled, teased or more likely shot by security or the police? Diddo for the story of God giving the author the "magic equation" to marketing success. Stick to the info, that part was good.


    Did the narration match the pace of the story?

    Yes


    What did you take away from 80/20 Sales and Marketing that you can apply to your work?

    I should check out Ad words and learn more about it. I should come up with a Killer guarantee that makes me unconformable if I want to differentiate myself from the pack.


    Any additional comments?

    I liked the book but found the above 3 issue annoying. Too bad, because this might have been an audible I would highly recommend but because of those it would only get a tepid recommendation from me.

    2 of 3 people found this review helpful
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  • John
    England
    1/07/14
    Overall
    Performance
    Story
    "Great Content but worse Narrator ever ."
    What disappointed you about 80/20 Sales and Marketing?

    Although the content is good I had to stop listening as it sounds like a cheap infomercial voice.
    I bought the book and read that instead.
    The guys voice would be ok if was a 2 min car sales ad but not for hours


    What about Ron Allan’s performance did you like?

    Nothing . he ruined the content


    You didn’t love this book--but did it have any redeeming qualities?

    The content and facts are great


    Any additional comments?

    Buy the book , this audio version is like listening to hours of local radio ads

    1 of 1 people found this review helpful
  • Property Newbie
    14/06/16
    Overall
    Performance
    Story
    "Killer content, terrible narration"

    If you have any interest in sales or marketing whatsoever this book is a must

    0 of 0 people found this review helpful
  • Mr
    26/05/16
    Overall
    Performance
    Story
    "Good content, terrible robot like narrator"

    The narrators voice sounds like a robot. It's difficult to stay tunes. Good content though.

    0 of 0 people found this review helpful
  • Ducarta
    London, UK
    1/03/16
    Overall
    Performance
    Story
    "Get this Book!!!"

    I am by no means naturally attracted to math or numbers and even from the outset I was a little hesitant to continue becuase some numbers were referred to but man was I happy to have stuck with it.

    This book is bursting with wisdom and principles which I believe the reader ignores to their own peril.

    If you are listening, there will be graphs and charts referred to which you probably will not have to hand but you can honestly get better without them, just be sure to collect your supplement material from the website and you will be fine.

    I will most certainly have to go over this book again. It's a keeper!

    0 of 0 people found this review helpful
  • Lulu
    12/08/15
    Overall
    Performance
    Story
    "If you can poke up with the narrator it's brilliant"

    Shame you can't just get the chapter endings - as I really struggled with the narrator!

    0 of 0 people found this review helpful
  • K. Young
    Scotland
    16/03/15
    Overall
    Performance
    Story
    "Great nuggets"

    Some great marketing nuggets here from Perry but why he never narrated himself is a disappointment. The narrater is too movie tone for me and I found his voice false and irritating. Content great though and Perry is a genius

    0 of 0 people found this review helpful
  • MarkPT
    21/01/15
    Overall
    Performance
    Story
    "Some good ideas"
    Any additional comments?

    This had some good points and ideas, but probably went on too long and too detailed for my liking. 3.5/5

    0 of 0 people found this review helpful

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