In September 2012, a YouGov poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson.
With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him - from politicians, business leaders, explorers, scientists, and philanthropists - Richard reflects on the qualities he feels are essential for success in today's world.This is not a conventional book on leadership. There are no rules - but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you're at the beginning of your career, or head of a Fortune 500 company, this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader, not just a boss.
©2014 Richard Branson (P)2014 Bolinda Publishing Pty Ltd
An interesting person with interesting points of view that make you want to succeed and have a positive impact on the world in the process! great audio read :)
Wow, what an awesome audio book. Perfect choice of narrator, I felt like I was listening it from Richard Branson himself. Really engaging content, well laid out. Would highly recommend.
Driving, listening, engaged, inspired.
This book makes you want to change what you are doing and start doing something meaningful for a change.
Thankyou so much Sir Branson. Are there any jobs for a designer at Virgin? :). It would be an honour to work for you. You staff are very lucky.
This book is full of great stories, advice and humourous moments. I found some useful information to apply to my career and personal life, but also found myself wanting to work for Virgin, lol. Definitely recommend this book for anyone.
"Not exactly as I expected"
I wanted to know more about personal habits and how he arranges his personal life... Not so much about that, except for in the beginning.
"A book that vibrates with life"
Yes, it is full of very useful tips for daily life
Two very funny stories. One about the April's fool hot air balloon-UFO. The other about the Virgin Condom
Richard Branson’s starting point to everything is having a good time doing it and it also applies to writing a book. Because, as he says, “if you don’t have fun writing it, chances are that people won’t have fun reading it”. So true! So right! The result is a great book about business, but more so about being human and doing what you enjoy in order to give the best of you.
The Virgin Way is a perfect exemple of a human centered approach deeply rooted at every level in a company. Both the staff and the customers are central points. Care about your employees and they will care about the customers. Listen to the people who are daily in contact with customers, the employees. Care about what could make the customers feel better and how you can offer them a better service, something they will remember. Some very basic and simple facts, part of how Virgin does business and making a huge difference.
It’s also a book about a kind of bold spirit, the “Screw it, let’s do it!” attitude. It emphasizes the courage to follow your inner voice and to start right there. It’s also about being ready to make mistakes, because it is part of the game and it’s all right, as long as you learn from them and as long as you don’t repeat them again and again.
Written based on Richard Branson and Virgin’s more then 40 years experience in business, the book displays the Virgin Way by sharing concrete exemples and stories and it is a lot about praising and thanking people by telling their stories and showing how they incarnate the Virgin Way. That makes it’s one of these not-so-common-books that vibrates with life and gives energy, enthusiasm and inspiration.
To rewrite this book using only 6 words I would write:- 'Richard Branson, friendly joker, advertising brand.'
Meaning, Who couldn't love the guy, his excellent accent, his funny stories and the passion he has for his people and his brands; Virgin Airlines, Virgin Records, Virgin Money, Resorts, Condoms, etc.
I love the way he speaks nicely of Australia and how we are not a country to be forgotten or considered backward. I like the way he tries to follow the 'shalt not speak evil' and give credit where credits due. But I did get sick of him going on and on about each of his brands to such an extent I felt I was listening to ongoing advertising; which is sadly why he received 4 stars instead of 5. Would I ever buy or recommend reading any of his future books?...Yes definitely, I have read 3 of his books so far and enjoyed them all, but hearing one for the first time was even better, as I could work whilst I listened. Loved it :)
"I read all Branson's Books! This one not so great!"
This book is a mish mash of stories, mostly comparing Virgin to other companies and explaining how Virgin is as good as those companies. I'm generality not that critical about Virgin but this book seems poorly thought out and goes on about other companies more than Virgin, no real meat just what we already know. If you;ve read any of Richards other books, you'll not learn anything new.
No, no need! No real life learning content in there!
Focus on real stories from Virgin. Less comparison to other companies. and less use of the "The Virgin Way"
"Interesting but dull..."
The introduction has a strong echo making it quite hard to listen to. The remainder is interesting and offers some good advice and snippets of experience. But blimey, the narrators voice is so dull! There is no life in it!
Been less dreary and fluctuate the tone occasionally!
Good book, poor narration.
"what an amazing resource"
I really live his aproaches, his way of doing bussiness and I am grateful that he is sharing the experience with is si we can all go up a bit quicker.... or not to worry too much when something goes wrong.
"Opened my eyes to thinking big!"
If you want to achieve big things in life and business then I highly recommend.
"A very good read"
Some amazing stories and insight into the life and thoughts of Sir Richard
There were quite a few stand out moments for me.
Very well read and easy to listen to.
Screw it, let's do it!
A good read, definitely worth the time investment.
An excellent way to learn from a storytelling point of view. Life experiences, invaluable vicarious learning process. Excellent, quintessentially Branson.
Inspiring read and entertaining throughout!
Screw it, lets do it!
Culture eats strategy for breakfast!
Sue the bastards!
Those were my highlights.
"Inspirational narrative as always"
I always find Branson a treat to listen to. He has practical insights and never has an barriers to getting on with the important things.
Just do it!
Engages and inspires. Another great book detailing his philosophy. Thought provoking narrative with great real examples. Highly recommended reading.
"Great content, awfully read"
An incredibly insightful look into the mind of a great man and fantastic businessman. Sadly let down hugely by the awful narration. The content rescues this book and that's what kept me listening to the very end, however the narrator has done this book no justice at all.
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