Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
"Tools to be AWARE!"
Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
"Inspiring for personal & business development"
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
"do one thing... listen to this"
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
"change your perspective..."
The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.
The Miracle Morning for Network Marketers uses Hal Elrod's global phenomenon to give you the strategies, mindset, and daily rituals that match the top 1 percent of all network marketers, so you can grow yourself and your business faster than you ever thought possible. Once you've nailed down your miracle morning, Hal Elrod and Pat Petrini's book shows you exactly what you should be doing with "the rest of your day".
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
"best practical book in marketing"
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.
"An excellent sales guide"
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
"Modernising the tipping point"
Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle. Describing himself as 'high strung, fast talking, and wired on a combination of caffeine, fear, and greed at all times', García Martínez left Wall Street to make his fortune in Silicon Valley.
"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
Have you ever wondered if the average person can really make it big in network marketing? Have the secrets to success in network marketing always been a mystery to you? Have you given up on your dream lifestyle because it just seems too difficult or too far out of reach? Beach Money shows you how to compress a 30-year career into three to five years, design your life around your free time instead of around your work schedule, and turn your yearly income into your monthly income!
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
"Great proposition, but perhaps not the best medium"
The hottest single audio ever created in the Network Marketing Industry! Subjects include awakening to the opportunity, profits are better than wages, the magic of part-time selling, the Law of Averages, the Law of Reaping and Sowing, developing new skills, working together, communication, presentation and testimonials, deserve vs. need, how your skills determine your future, and living a good life.
The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
"Great roadmap for a content driven strategy"
Have you tried many marketing books before? Perhaps you are tired of the information they leave out? Online marketing is a hot topic, with everyone believing they can make money using the same techniques that are told and tried over and over again. It makes sense that you want a step by step plan on how to effectively market your business on social media, and you do need to start somewhere.
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
Why are most slogans and taglines ineffective? Because they're just words, and a mind cannot understand words. A mind can understand only sounds.
Affiliate marketing is a type of marketing in which an organization rewards its affiliates for bringing in customers or visitors through the affiliates' marketing efforts conducted independently of the organization itself. Most businesses in the world want to grow and increase their revenues by getting more customers. There are several ways they can accomplish this. The first way is to find customers willing to pay for the products or services that these businesses are selling.
Why do so many business owners pour time and money into their websites and get so little in return? Usually, it's because they aren't focusing on the right strategies. They waste resources chasing the wrong metrics and don't know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren't sure how. Get your copy today and you'll start making money from your website instead of sinking more of your budget into it.
Marketing has become an industry which periodically throws away its rulebook. What used to be accepted rules of the highway and Madison Avenue are treated as history and not viable tools for success. The Internet changed things as social media has dramatically transformed everything in the past 10 years. It creates opportunities that were not there before.
Since a key to success in email marketing is using emails to contact the decision maker, sometimes it can help to buy a list if you want to reach a large number of potential prospects. The Complete Guide to Email Marketing features the tools and techniques to use for this approach to gain visibility and credibility and build your business for more sales and profits.
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.
A key to success in email marketing is determining the decision maker and finding out his or her email so you can make a connection and show how your business can help. The Complete Guide to Email Marketing features the tools and techniques to use for this approach to gain visibility and credibility and build your business for more sales and profits.
An historical change is upon us. From a marketing standpoint, the change has been coming. We have lived in an age of "push" marketing forever...since the beginning of time. But the Internet - and social networks - is changing that. Right now. Now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better. We want better. We need to give first. We need to work at providing value to our customers so they trust us.
How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.
Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage.
Email marketing is a powerful tool for promoting and selling any kind of product - from books, classes, and coaching to selling a service or physical product. The Complete Guide to Email Marketing features the tools and techniques you need to use for this approach to gain visibility and credibility and build your business for more sales and profits.
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language - and thereby deliver the right experiences, at the right times, via the right channels. This approach represents a formidable technological and practical challenge that few marketers have experience with.
Have you ever wondered what it'd be like to have "rock star" status? Have you ever wondered what it'd be like to make more money doing what you absolutely love? Would you like to know the strategies for elevating your status to be seen as "the" authority in your industry? Would you like to attract more ideal clients while having more freedom? If so you're not alone.
While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don't understand that the real work lies in helping that seed grow - which takes knowledge, persistence, and patience.
There is a lot of chatter about marketing, and why not? After all, marketing plays a vital role in the success of a company. They say that the buck stops at the marketing department. Profits are determined more by what marketing people do than anything else.
Can offline businesses benefit from strong online marketing? In this short guide, experienced entrepreneur and web designer Paul J. Scott shares seven smart, cost-effective strategies business owners can use to drive foot traffic and offline sales using their websites. If you're looking at launching or improving your website for the first time, this is a book you can't afford to miss!
Creating Your Products, from Videos to PowerPoints for Training, a part of The Complete Guide to Email Marketing series. It deals with how to create your videos and create PowerPoint presentations for a course you can sell or use them to promote your books, products, and services.
The world of social media is a constantly evolving one. As the years go by, newer trends are introduced, and competition gets stronger between different platforms, each one vying for the attention of the Internet. Now more than ever, it is so incredibly important to leverage and monetize social media to your advantage. It has become one of the most prominent and crucial tools in any business' marketing arsenal.
Creating Your Products, from Books to Blogs is a part of The Complete Guide to Email Marketing series. It deals with how to create a PDF or self-publish your book, and how to turn your blogs into books.