Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
Over twenty years ago at a company convention, Eric Worre had an "aha" moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
"Help, Where's the stop button!"
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
"change your perspective..."
The Miracle Morning for Network Marketers uses Hal Elrod's global phenomenon to give you the strategies, mindset, and daily rituals that match the top 1 percent of all network marketers, so you can grow yourself and your business faster than you ever thought possible. Once you've nailed down your miracle morning, Hal Elrod and Pat Petrini's book shows you exactly what you should be doing with "the rest of your day".
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
"Modernising the tipping point"
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
Warning: Do not listen to this book if you hate money! To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast.
"Finally a marketing book that's actually practical"
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
"Great roadmap for a content driven strategy"
"You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."
Love Think & Grow Rich? Then get this Mega Audio Pack! It is simply the #1 Think & Grow Rich audio pack available in the world today. You get: >Think & Grow Rich, Think & Grow Rich updated for the 21st Century, What I Didn’t Learn At School But Wish I Had, Time Rich, What I Didn’t Learn From Google But Wish I Had; all these audio books for one low price!
The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.
"2,5hrs irrelevant intro about the author"
The Four Year Career is Richard Brooke's newly updated, essential guide to network marketing. This thought-provoking, quick read presents industry facts while dispelling many commonly accepted network marketing myths. It will provide you and your prospects with a thorough understanding of residual royalty income through network marketing - one of the most innovative, yet misunderstood business concepts in the world.
Jay Abraham's The MasterMind Marketing System shows you how to take maximum advantage of the hidden opportunities, assets, and advantages you possess now - the advantages that all supersuccessful people capitalize on as a matter of principle. You will discover a kaleidoscopic array of possibilities you can implement immediately to exponentially increase your success, income, and opportunity base.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is that the number one reason for failure in sales is an empty pipe, and the root cause of an empty pipeline is the failure to consistently prospect.
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
Are you looking to explode your social media presence? Do you want more followers? Would you like the best and most efficient strategies taken from the best influencers? Do you want to monetize your social media? When you buy Social Media: Strategies to Mastering Your Brand for Facebook, Instagram, Twitter and Snapchat, your followers will increase rapidly! You will discover everything you need to know about social media marketing.
Successful leaders have a plan. They want to duplicate themselves as leaders. This plan doesn't happen by accident. Follow this plan. Instead of wishing and hoping for leaders, this audiobook will give you the step-by-step activities to actually create leaders. Yes, there is a plan for building leaders, and it is simple to follow. Discover how to give ordinary distributors a leadership test to determine if they are ready to enter the path of leadership.
"Awesome little nuggets of info in here"
Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.
Today's advancements in technology have made it possible for anyone to effectively market a product or service with little to no budget. You do not even need to have your own company to market something. There is no need to pay someone to market your product or service when you can learn to do it yourself. This is the second volume in the Marketing series. In this volume you will learn about communicating and building relationships with your present and future customers.
The relationship between creative work, on the one hand, and marketing, on the other, is discussed.
Do you want to increase your online presence? Do you want to grow increase your friends list, get more likes and shares, and establish your brand? When you listen to this book you will have the info and strategies you need to increase your presence on Facebook and your business will start to grow rapidly! Here you will discover everything you need to know about making an impact on Facebook and having you utilize this powerful social media platform it like a pro.
If you are serious about being successful in an online business, then you must be able and willing to work hard to communicate with your buyers. If you aren't willing to put in the kind of time needed to make your website zing with commerce, then you need to take a serious look at your motivation for being in business in the first place.
When you download and listen to this book you will have the info and strategies you need to increase your presence on Twitter and your business will start to grow rapidly! Every business owner or marketing executive now agrees that their business has to adapt to social media or end up losing valuable customers to their competitors. If you get this wrong your business will suffer.
Thank you for your interest in Next Generation Network Marketing. This manual was created in order to help anyone serious about network marketing go to the next level. You will find that is not that difficult to become a major player and make big money. Often in life, the biggest goals are the easiest to complete. It's no different with networking marketing.
A direct challenge to the status quo "spray and pray" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Social media is taking over marketing and it can be hard to keep up, but you don't have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company, no matter what size. You'll be able to work smart, not hard, and do more with fewer resources.
Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers' lives. Jeanne Bliss fearlessly shares her tools and leadership 'recipe cards' for leading and enabling your business transformation. And she provides practical guidance on how to embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.
My book will extensively provide information and resources in the email marketing field which give you the skills to help you advance and ultimately become a dominant player in the industry. Step-by-step processes are revealed and services that are offered by various providers are examined. If you wish to successfully launch your business product or service, or whether you are rebranding, this book offers directives on how to tactically and proficiently chart your course until you are prominently positioned as a leading email marketer.
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.
This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most.
Do you want to make money online but don't have a product of you own to sell? Do you lack the large amount time, skill, money, and energy required to create a product of your own to sell? How does making money selling other peoples' products without the hassle of dealing with customers or order fulfillment sound? If this sounds like you, then this is the audiobook for you!
Most companies rely on manipulations to attract customers and employees; they use short-term motivators that do not inspire or encourage loyalty. Customers who are not inspired will stop buying the product as soon as the company cannot keep up the manipulative strategies, and employees are less motivated and less productive when they are not inspired.
Have a desire to start a business, but not the foggiest idea what of where to start? (Or what that business should look like?) Have a vague business idea, but unclear how what you need to pull it off? (And how to ensure you create products and services that actual human strangers will pay you money for?)
Does your lack of marketing knowledge prevent you from making sales or finding new customers? Marketing is a very important aspect of any product or service. The nature of marketing has gone through some enormous changes in recent years. In the past the ability to market a product or service effectively required big bucks. Today the rules have changed and anyone can take advantage of the benefits of marketing.
Are you looking for a method for making real money online? There are a lot of money-making methods you could consider. Although many work, most require quite a bit of ongoing work to produce any solid income. If you look at any marketers who are earning a real six figure online income, they have some sort of passive income stream flowing in. To be frank, it's really difficult to get to six figures without passive income of some sort.